Our core believes and most important values
Over 20 years of experience don’t come easy. There’s a reason why we’ve been able to have continuous and steady growth. Just like our athletes, we put everything we’ve got into every move we make. And because of this dedication and perseverance we now represent more than 45 of the world’s leading sports nutrition brands in the Middle East & North African region. We think BIG , and that is why we have grown our business and services to include both wholesale and retail distribution, providing a large populations with a large variety of the best sports products and nutritional advice.
With a large sales and nutrition experts team exceeding 100 spread over 10 countries and more than 16 retail stores and a regional hub for product distribution servicing 10 territories, we think we’re in pretty good shape. Now it’s time for us to put all this experience into action and help you become a stronger and healthier version of yourself.
We always adhere to the founder’s philosophy, for one reason: to provide you with the highest quality sports nutrition products available.
Our company was founded with a mission to bring consistent quality to the marketplace, and we are constantly working on setting even higher standards.
Our brands and products can be found throughout the countries we operate in (Middle East and North Africa), gyms and fitness centers as well as major grocery chains and drug stores.
Our team is ready to assist you and answer any question you have. You can reach us by contacting us below.
Al Fareed Complex
Tel: +962 6 567 8232
Hamra, Sidani St.
Tel: +961 1 745136